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crystal partners with DataSift to unlock professional marketing data.

London, 24 May 2017 – crystal, the first virtual advisor for digital marketing, has today announced that it is one of the first artificial intelligence (AI) tools partnering with DataSift to integrate PYLON for LinkedIn Engagement Insights into its all-new Listening feature. The offering provides marketers with an instant competitive edge when it comes to marketing activities on the world’s largest online professional network.

crystal is the first AI-powered advisor answering users’ digital marketing related questions in real-time with smart and actionable insights. The digital marketing tool currently completes its offering with web, social and campaign analytics, management and teamwork. The integration of privacy-first LinkedIn Engagement Insights on crystal will result in a new Listening feature, providing more than 1,000 actionable KPIs covering all industry verticals and countries. It will be available for Premium and Enterprise users starting this June.

The new Listening feature will provide the insights to optimize digital strategy on LinkedIn for more than 500 million professionals currently active on the world’s largest online professional network.

“crystal is one of the first AI-powered digital marketing tools to offer aggregated professional data via LinkedIn Engagement insights,” says Uljan Sharka, CEO, crystal. “This is a huge milestone, enabling crystal users to access external professional data in a way that is designed to respect LinkedIn member privacy. Brands and businesses will be finally able to get more value for their professional marketing operations.”

LinkedIn Engagement Insights, provided by Human Data Intelligence provider DataSift, gives access to aggregated professional data from the world’s largest online professional network, helping digital marketers to dig deeper into their audience, content and engagement insights while respecting LinkedIn members’ privacy.

“With LinkedIn Engagement Insights, DataSift is re-inventing marketers’ campaign planning and delivery by enabling access to rich audience, content and engagement data,” said Tim Barker, CEO, DataSift. “We’re delighted that crystal is partnering with us to provide its clients with the actionable insights needed to inform their activities on the platform.”


About crystal
crystal is the first virtual advisor for digital marketing, born to simplify the relationship between people and data. Powered by Artificial Intelligence, it answers questions about users’ web and social data with real-time suggestions and actionable insights. crystal is also an all-in-one digital marketing to achieve greater results and simplify daily tasks. | crystal.io

About DataSift
DataSift is the leader in Human Data Intelligence. Every day, DataSift transforms billions of items of human-created data into business intelligence. DataSift’s privacy-first PYLON platform extracts actionable intelligence without compromising consumer trust. Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK, and Canada. DataSift’s powers an ecosystem of developers that deliver solutions for agencies, application builders, and brands. More information can be found at datasift.com.

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